7620 00 33 88 admission@tamiluniversity.in

Course Fee

Rs. 8000/Year

Duration

2 Years

Medium of Instruction

English

Eligibility

Any candidate who has completed his graduation with not less than 50% marks in aggregate of Tamil University, or any other University or Institute in any state recognized by UGC or AICTE is eligible for admission.

Program Objective

MBA program is designed to give the student an ability to develop their career to its fullest potential, at an accelerated pace. The student will understand the global, environmental, political, economic, legal and regulatory context for business and develop the capacity to apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant disciplines.

An MBA in Marketing program offers specialized education in consumer behavior, brand and product management, promotion management, distribution and selling strategies.

Course Structure

Year 1 Subject
Paper 1 Principles of Management
Paper 2 Behavioural Sciences
Paper 3 Economics for Manager - I
Paper 4 Management Science
Paper 5 Business communication
Paper 6 Financial Management Accounting
Paper 7 Research Methodology
Paper 8 Business Law
Paper 9 Enterprise information System
Paper 10 Economics for Manager - II
Year 2 Subject
Paper 11 Financial Management
Paper 12 Operations Management
Paper 13 Human Resource Management
Paper 14 Marketing Management
Paper 15 System Analysis and Design
Paper 16 Strategic Management
Paper 17 Marketing Research
Paper 18 Consumer Behaviour
Paper 19 Advertising and Sales Management
Paper 20 Product Management
Paper 21 Retail Management
Paper 22 Rural Marketing
Paper 23 Brand Management
Paper 24 Distribution Management

Fee Structure

Type of Fees* Amount (Domestic Students) Mode of payment
Application fee Rs.350 Online / DD
1st Year fee Rs.8000 Online / DD
2nd Year fee Rs.8000 Online / DD

Note: Additional exam fee will be collected separately at the time of examinations.

7620 00 33 88